About Aperture22
A Photography Intelligence Companion, built by a photographer on the journey, for others on theirs.
The Story
Aperture22 started with a simple question: How do I actually get better at photography?
Not better gear. Not more presets. Better understanding of why some shots work and others don't. And what to do differently next time.
Every photography app tells you your photo is nice. Aperture22 tells you why your highlights clipped, how your composition could be stronger, and what settings would have captured the moment better. Then it helps you plan your next shoot so you can apply what you learned.
That's the difference between a filter app and a photography intelligence platform.
Why Aperture22 Exists
Photographers on the journey are the core of Aperture22: the ones learning the rules, living the rules, and eventually learning when to break them. And there's plenty here for anyone who wants to keep learning, wherever they are in their craft.
On the horizon: the photos you're proudest of can find their way to someone who wants them. When your image sells in the public gallery, you decide where your generous royalty goes: in your pocket, put toward your subscription, a gift card, or given to the causes we support together. Aperture22 walks alongside you, and as we're able, we give a little back to the same causes ourselves.
The causes are the reason this part exists: The Parker Project, Best Friends Animal Society, Dogs of Otavalo, AWLA, and Rezdawg Rescue. The Parker Project puts it plainly: help those who can't help themselves.
There's no ask here, and no wrong choice. But when someone sends part of what they earn to one of these causes, it genuinely lands with me, every time. The direction I'm working toward is a simple one: a place where people learn photography in a safe space and, along the way, do a little good almost without noticing.
About the Builder
Duane Rogers
Founder & Photographer
I'm a photographer building the tool I wanted for myself.
Aperture22 started with a plain frustration: I could tell when a photo worked, but not always why, and the apps I tried were happy to drop a filter on it and call it done. I wanted something that would actually teach me. So I built it.
I shoot, I travel, and I'm learning the same way everyone here is: plan a trip, take the shots, edit, come back and work out what I'd do differently. That loop is the whole product, because it's the thing that's made me better.
I built Aperture22 alone. No team, no investors, just me and a lot of late nights. That's not a hardship story, it's a choice. Keeping it small keeps it honest, and keeps it mine.
I bring years of program and product discipline to how it's built. But that's the how. The why is the photography.
Also: PMP-certified, Lean Six Sigma, and over 20 years in enterprise program and product delivery.
More about me → Connect on LinkedInThe Vision
Aperture22 is building toward a future where every photographer on the journey, from first-camera beginner to confident artistic voice, has a Photography Intelligence Companion that:
- Analyzes images across 10 dimensions with consistent, measurable scoring
- Plans shoots with GPS-aware shot cards tailored to your gear and skill level
- Coaches you with knowledge grounded in real photography principles, not generic opinions
- Closes the loop: plan, shoot, analyze, learn, improve
Photography is a challenging craft. Aperture22 is the mentor that helps you master it.
What's Coming
- 💎 Subscription tiers: Explorer, Adventurer, Expedition, and Expedition+. Tier-specific features and pricing coming at launch. Beta is free.
- 🌍 Google Maps + Street View scouting: Premium-accuracy location data and visual scouting for higher tiers. Drop into Street View to scout your shot before you go.
- 📍 Smart location identification: When enabled, Aperture22 detects landmarks and venues from your photos to fill in location data when GPS is missing. Privacy controls keep you in charge.
- 🔒 Granular privacy controls: Per-feature opt-in/opt-out for subject detection, location identification, and other intelligent processing. Your data, your choice.
- 💰 Sell your work through Aperture22. For any photographer at any level, upload your proudest images and choose what happens with each sale: keep the earnings, or send them to a cause we support together.
- 🐾 Pet & shelter portraits: a dedicated space for photographers who want to shoot the mission directly
- 🧭 Safari Companion App: a standalone mobile app for your shoots. Access your safari plan, shot cards, GPS maps, gear checklist, and on-the-spot planning right from your phone. Cache your plans for offline use in remote locations with no signal. No laptop needed. Plan on desktop, shoot with the app in your pocket.
- 📱 Full-screen immersive viewer: overlay coaching in an edge-to-edge image experience
- 📊 Visual storytelling: coach a series of images as a cohesive visual narrative
- 🗺️ Safari Planner v2: visual planning boards with drag-and-drop shot cards
- 📚 Community knowledge: upload photography resources and strengthen the coaching curriculum
- 📷 Gear scanning: scan barcodes to instantly build your camera bag profile
- 🔬 Advanced image analytics: deeper technical measurements for more precise coaching
- 🖨️ Coaching report PDF: download and share your analysis as a detailed coaching report
These features are in active development. We're not announcing release dates yet — we'd rather ship them right than ship them on a schedule. Sign up for updates and we'll let you know as each one rolls out.
Have a feature idea? We'd love to hear from you.